DELIVERY  You want maximum reach and frequency. You want outdoor.  During a 30 day period an average #50 GRP Showing will reach more than three of every four adults in a market, with frequency of 15 times each. No other medium offers that kind of coverage.

CONTINUITY  Outdoor is right up there. Day and night. It simply won't go away. It's never turned off, fast-forwarded, put aside, or left unopened.  You can't get that continuity with any other medium. 

TARGETABILITY  It's true, outdoor is not direct response. It's direct hit.  National, regional and local advertisers can and do tailor their message to reach specific audiences within the marketplace. Because it's unorthodox, out of the ordinary, outdoor speaks directly to those you want to listen. And it takes very little time to do it.

COST EFFICIENCY  In the battle for best value, outdoor can't be beaten. You can't zap it. Yet it costs seven times less than television. You can't put it aside, turn the page, or toss it. Yet it costs three times less than newspaper. You can't turn it off, turn it down, or tune it out. Yet it's half the cost of radio.

OBJECTIVES OF AN OUTDOOR CAMPAIGN  

OVERNIGHT let people know who, what, and where you are.

REPETITION allows consumers to view your message over and over so they think of you first. 

HIGH REACH & FREQUENCY to reach more people more often. 

LOW COST PER THOUSAND so you can reach more people for less money. 

BULL'S EYE marketing to target your ad dollars demographically as well as geographically, where available. 

BRANDING your company so more people become familiar with you. 

TIMELINESS to reach consumers when they are on the way to buy. 

DOMINANCE so you can saturate the market and blow away your competitor's message.